Your learning journey starts here
Start Your SFMC Journey
Build your SFMC fundamentals.
Learn the core skills behind Salesforce Marketing Cloud, then put them into practice. Start with the platform basics and explore SQL, AMPscript, and HTML at your own pace.
New to Marketing Cloud?Begin with SFMC Basic. Then follow the topic cards to learn, review, and practise each skill.
Explore the fundamentals
Four areas. A practical starting point.
Each area brings together focused lessons and hands-on resources. Follow the suggested order or jump directly to a topic.
01
SQL
Query, filter, and prepare Marketing Cloud data.
SQL Learning HubFollow the complete sequence of guides, references, and interactive tools.
SQL Basics for SFMCStart with SELECT, filtering, sorting, and Query Activities.
SELECT & JOIN GuideChoose fields and combine related Data Extensions.
SQL PlaygroundExplore queries with interactive sample data in your browser.
02
AMPscript
Personalize messages with subscriber data and logic.
03
HTML
Build the structure of email and web content.
04
SFMC Basic
Understand the platform and how campaign components fit together.
SFMC FoundationsGet oriented with platform navigation, campaign workflows, and core concepts.
Email & CampaignsLearn email creation, subscriber management, and campaign delivery.
Data Extensions & SegmentationSee how customer data is structured and used to define audiences.
Journey BuilderPlan entry sources, customer paths, decisions, and exits.
CloudPagesExplore hosted landing pages and interactive customer experiences.
Reports & AnalyticsUnderstand performance reporting and campaign insights.