Learning Path

Salesforce Marketing Cloud Developer

Master AMPscript, SSJS, API integrations, and advanced development techniques to earn your SFMC Developer certification.

Learning Path Overview

This structured learning path takes you from SFMC basics to advanced development skills. Each step builds on the previous one, covering scripting languages, data management, and API integrations essential for the Developer certification.

1

SFMC Fundamentals & Architecture

Understand SFMC platform architecture, data model, business units, and core concepts.

Reading Videos 3-4 hours
2

AMPscript Basics

Learn AMPscript syntax, variables, functions, and basic scripting for email personalization.

Coding Labs 8-10 hours
3

Data Extensions & SQL

Master data extension creation, data relationships, and SQL queries for data manipulation.

Database Practice 6-8 hours
4

Server-Side JavaScript (SSJS)

Explore SSJS for server-side processing, API calls, and complex automation logic.

JavaScript Advanced 7-9 hours
5

API Integrations

Learn REST and SOAP APIs, authentication, data synchronization, and external system integrations.

APIs Integration 10-12 hours
6

Journey Builder & Automation

Build complex customer journeys, automation workflows, and event-driven processes.

Automation Workflows 8-10 hours
7

Advanced Development & Troubleshooting

Debug scripts, optimize performance, handle errors, and implement best practices.

Debugging Optimization 5-6 hours
8

Certification Preparation

Review advanced concepts, take practice exams, and prepare for the Developer certification.

Mock Exams Review 4-5 hours